Archive for January, 2008
The Brand Gap (a synopsis)
29Jan08
The Brand Gap
How to Bridge the Gap Between Business Strategy and Design
by Marty Neumier
A brand is not a logo. A brand is not an identity. A brand is not a product. Brand is intangible, a gut feeling, an emotion. Brand is not what you say it is; it’s what they say it is. Brand is [...]
Filed under: Professional Practices | Leave a Comment
Our class entered an international contest held by Freitag, to design a truck tarp around the idea of transit keeping in mind that, after five years of use, the tarp would be recycled into shoulder bags.
I approached this project with the idea that transit is universal. Thus, transit is international and something that we all have in common. I portrayed this idea by utilizing different [...]
Filed under: Processes and Materials | Leave a Comment
