Self-Branding

13May08

Creating my own personal brand has been quite a challenge. I wanted the look and feel of the material to express who am as a designer without boxing myself into a particular look or style.

I used intricate patterns in combination with bold geometric lines to reference my love for both artisan and modernist design. I also utilized serif and sans-serif typefaces to integrate traditional elements with contemporary ones. In these simple contrasts I have striven to showcase sensitivity and versatility as well as strong typography and composition in my brand identity.

Here are some photos I took of my presentation folder and my stationery:

Presentation Folder

Letterhead & notecard with envelopes, and business card

Logo

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