Take Root « Looking Up

Take Root

13May08

MARCH 20, 2008

TAKE ROOT PROJECT SYNOPSIS

For the past 2 ½ months our class has been intently focused on the Take Root project. Take Root is a non-profit organization formed by a local leadership class seeking to raise funds to plant trees in downtown Chattanooga. For many of us this was our first opportunity to work with real clients and vendors. I have never learned more in such a short amount of time than I did on this project. From client relations, to print quotes to group dynamics, it was an invaluable experience that I am glad took place before graduation.

Our class named the tree planting initiative Take Root and supplied the tag line: Plant. Grow. Sustain. The Project consisted of three parts which were divided among three teams that together created the identity for Take Root: the brochure team, the event team and the identity team. As a part of the identity team, I learned about all the different parts that make up a brand’s identity. We were responsible for designing the stationery, (letterhead, envelopes and note cards) providing the necessary file formats, and for the creation of an identity standards guide. My main responsibilities were to write/revise the content of the identity guide and to flow my team member’s guide pages into an identity guide master file keeping a consistent look and feel to the pages. This project gave me a new found respect for my chosen field of study. I am looking forward to learning all I can about the graphic design profession and this was a great opportunity to grow as a designer.

Here are some photos I took of the materials our class designed for the Take Root initiative: