Take Root

13May08

MARCH 20, 2008
TAKE ROOT PROJECT SYNOPSIS
For the past 2 ½ months our class has been intently focused on the Take Root project. Take Root is a non-profit organization formed by a local leadership class seeking to raise funds to plant trees in downtown Chattanooga. For many of us this was our first opportunity to work [...]

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Self-Branding

13May08

Creating my own personal brand has been quite a challenge. I wanted the look and feel of the material to express who am as a designer without boxing myself into a particular look or style.
I used intricate patterns in combination with bold geometric lines to reference my love for both artisan and modernist design. I [...]

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Visiting Professionals

22Feb08

Richard Beeland, with the mayor of Chattanooga’s communications department, and Janis Hashe, an experienced freelance writer and editor, provided our class with some very valuable information regarding press releases and marketing. This topic might seem out of place in a graphic design class, however the jobs of writer, marketer and designer often overlap, so it is critical [...]

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The Brand Gap (a synopsis)

29Jan08

The Brand Gap
How to Bridge the Gap Between Business Strategy and Design
by Marty Neumier
A brand is not a logo. A brand is not an identity. A brand is not a product. Brand is intangible, a gut feeling, an emotion. Brand is not what you say it is; it’s what they say it is. Brand is [...]

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