Archive for January, 2008

The Brand Gap How to Bridge the Gap Between Business Strategy and Design by Marty Neumier A brand is not a logo. A brand is not an identity. A brand is not a product. Brand is intangible, a gut feeling, an emotion. Brand is not what you say it is; it’s what they say it […]


  Our class entered an international contest held by Freitag, to design a truck tarp around the idea of transit keeping in mind that, after five years of use, the tarp would be recycled into shoulder bags.  I approached this project with the idea that transit is universal.  Thus, transit is international and something that we all have in common.  I portrayed this idea by […]